نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت فناوری، دانشکده مدیریت و حسابداری ، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران
2 دانشجوی دکتری مدیریت فناوری ، دانشکده مدیریت و حسابداری ، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Sports diplomacy, as an effective tool in international policies, allows host countries to expand their diplomatic relations and strengthen their global image. This type of diplomacy, especially through hosting major sporting events, can elevate the global standing of countries. The aim of this study is to examine the impact of sports diplomacy on the country image and national branding of various countries through a scientometric approach. This research utilizes citation data and scientometric tools to analyze the impact of sporting events on national branding and country image, simulating the related scientific trends in sports diplomacy from 1996 to 2025 using the Bibliometrix software. The results indicate that countries like Qatar and the United Arab Emirates, through sports diplomacy and hosting events like the 2022 World Cup and Formula 1, have managed to create a positive image of themselves globally. These countries have used sports diplomacy to strengthen their position in politics, economics, and culture. Additionally, analyses conducted using scientometric tools, including keyword analysis and thematic evolution charts, highlight the importance of concepts such as national branding, soft power, and public diplomacy in the process of sports diplomacy. The study also examines the role of social media in shaping the image of countries and the challenges related to a phenomenon known as sports-washing. The results of this study can be useful for policymakers and researchers, as it helps them better understand the impact of sports diplomacy on national branding and country image, and provides recommendations for diplomatic and cultural strategies to enhance the global position of host countries. Furthermore, this study emphasizes that the use of sports diplomacy must be accompanied by attention to human rights and social challenges to prevent long-term harm to a country’s reputation. Ultimately, the research shows that sports diplomacy can serve as a strategic tool in international policies, and hosting sporting events can create a positive global image of countries while boosting the economy, attracting tourists, and strengthening diplomatic relations. Therefore, countries should carefully design their sports diplomacy strategies to not only benefit from economic and cultural advantages but also take steps to strengthen their international relations and global reputation.
کلیدواژهها [English]
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